There are two primary focuses for FY13 – the opening of the Millennium clinic in the second quarter of the financial year; and to consolidate and build demand for the new technologies and services put in place over the past few years.
A lot of radiology business comes from specialist referrers and they are a very important customer group for the business. Although both radiology businesses have excellent reputations, it can be difficult to change referral patterns. Management are looking at building referrals by educating specialists as to the benefits and added value offered by Ascot and Insight’s service and leading edge technology.
The Ascot team will continue to build the patient base and demand for PET CT scanning. Auckland DHB currently splits its contracts between the two Auckland providers, however, a new contract is being negotiated. Management believe that the current two-provider model should continue, as it provides patients with better access to scans, as well as continuity should one scanner be out of service. Southern Cross is the biggest insurance provider in the country, and currently has limited approval policy for PET CT scans. As funders become more aware of the value of this technology, it is hoped that access will be less restrictive.