2015 Annual Report

Lumino The Dentists is New Zealand’s largest private dental network with 91 practices as at end-May 2015.

The business is focused on delivering quality clinical care and has a well established business model after 13 years of investing into growth.

Lumino’s reputation is built on the quality and clinical excellence delivered by its people, led by Lumino CEO, Andy Tapper. In FY15, a number of initiatives were launched to reward staff and provide them with clinical training and career development opportunities.

As its reputation grows, more dentists are looking to join Lumino with an increasing number of dental specialists joining the group. Lumino now has three large specialist orthodontic practices in Auckland, Wellington and Christchurch and recently acquired one of Auckland’s leading oral and maxillofacial surgery practices.

While the Lumino network continues to grow through acquisition, it is now at the stage in branding and maturity where there is an increasing focus on driving same store growth through increasing new patient visits, adding capacity and delivering enhanced productivity. We have Lead Dentists in place at all our practices, with some Lead Dentists overseeing a cluster of practices.

In 2011, Lumino broke new ground in New Zealand and became the first ever dental brand to advertise nationally on TV. It is now one of New Zealand’s most well known healthcare brands, with 85% prompted awareness, an extraordinarily high figure. We continue to focus on marketing our brand with offers such as 18 months interest free and $69 dental exam and x-ray. For every $1 we invest into marketing, we estimate we generate approximately $5 in revenue.

In FY16, Lumino will be focused on continued network growth, marketing to acquire new patients, investing in people and driving business efficiencies.


ADVANTAGES
  • Strong infrastructure and culture across the group
  • Benefits of scale including procurement, recruitment and training
  • Indepth knowledge base and industry experience
  • Innovative marketing campaign and ability to leverage national brand presence

HIGHLIGHTS FY15
  • Added 12 practices including one greenfield practice
  • Launch of Lumino employee remuneration, long service reward and training programmes
  • New appointments to Clinical Advisory Board
  • Further savings in material and laboratory costs
  • Prime Minister’s Scholarship awarded to Lumino CEO, Andy Tapper
  • Launch of updated Lumino website
  • Continued retention of dentists completing their earn-out period
  • FY14:FY15 same store growth of 3.2%
FOCUS FY16
  • Continue growth through acquisition with an increasing focus on organic growth
  • More emphasis on clinical development training
  • Appoint Training and Development Manager
  • Roll out new Lumino advertising campaign to continue to drive customer demand
  • Launch initiatives to improve access for customers such as 12 month payment plan
  • Increased focus on Health and Safety